• rumba@lemmy.zip
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      6 days ago

      Porque no los dos. There were a lot of people shopping there on autopilot. That whole Target run thing was real, you walk in get your prescription need to wait around for 30 minutes go through housewares realize you needed some chips, buy some stuff to make for dinner, now you’re walking out of there with a $300 receipt.

      They’re going to have a hard time re-engaging those people.

  • Billiam@lemmy.world
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    8 days ago

    Just goes to show how bending the knee to the bigot brigade doesn’t work. Are more of the fat orange traitorous fuck’s cult shopping there?

    No.

    Target did exactly what they wanted- first by hiding their Pride merch last June, and then by eliminating their diversity programs- and the only result is the people who didn’t shop at Target still aren’t, but the people who did shop there are taking their business elsewhere.

    Soon Target’s going to have to either try to reverse course to save face with their former clientele, or they’re gonna have to double down in an effort to attract more MAGAts to their rotting corporate corpse. And as InBev learned with Dylan Mulvaney, that’s not a decision you want to fuck up.

    • captainlezbian@lemmy.world
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      6 days ago

      It’s more than that. The right wing dollar doesn’t come back. They use bud light as an insult still. The queer community will be marketed to if you do right by us. Break that trust and it can be earned back. The right wing community will instead declare your product their anathema.

      • Billiam@lemmy.world
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        5 days ago

        The queer community will be marketed to if you do right by us. Break that trust and it can be earned back.

        Which is how it should go, because it give corporations incentives to do socially moral things.

    • Ledericas@lemm.ee
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      8 days ago

      they should learn the lesson from appeasing hitler with sudetlands.

    • GreyEyedGhost@lemmy.ca
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      8 days ago

      InBev stock is up 1.6% over the last year. If you’d bought stocks this January, you would have made about 30% profit.

      • Billiam@lemmy.world
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        8 days ago

        InBev is doing fine, because they own over 600 brands globally.

        Bud Light sales however are not doing fine. Its sales are down about 40% compared to pre-2023 levels, and has dropped from most-popular to third most popular beer. They pissed off the no-taste mouthbreathing MAGAts who were their primary customers by mailing Dylan one fucking can, and then pissed off everyone else when they threw Dylan under the bus immediately because the MAGAts started all bleating about it.

        Target is now literally in that same position.

        • GreyEyedGhost@lemmy.ca
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          8 days ago

          So the boycott was pointless, as indicated. I also saw people saying they were going to boycott InBev, and they clearly had an impact for some period of time, along with the Bud Light boycotters, yet here we are. Also, you mentioned InBev, not Bud Light.

          • Billiam@lemmy.world
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            8 days ago

            My dude, it sounds like you’re being needlessly accusative.

            I never said InBev was in trouble; I said they fucked up their response to the Dylan Mulvaney backlash. Which they absolutely did, and it caused their most popular American beer brand to lose sales.

            A lot of people at the time were (correctly) pointing out that most of the beers the MAGAts decided to switch to in their performative protests were also owned by InBev.

  • Zerlyna@lemmy.world
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    8 days ago

    Yes im pissed at Target but if alll the extra sales are going to Walmart, that’s worse.

  • BowlingForBowls@lemmy.today
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    8 days ago

    Every company/university that’s dropped DEI has done so under political terrorism. NOT ONE has said it cost them money, was ineffective, inefficient, a waste of resources, “didn’t align with their values” or any other scapegoat reasoning.

    I’m not letting them off the hook, though. They were still cowards for giving in to the political pressure, and I’m glad they’re having regrets.

    • Seleni@lemmy.world
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      7 days ago

      So it’s important to remember that companies are not, by and large, moral. They exist for three reasons: to get the money, to get the money, and to get the money. Almost every choice a company makes is in service of that goal.

      They are rarely, if ever, going to take moral stands, and it is useless to look at them through the lens of leading a moral crusade. Instead, it is better to look at them as a barometer of public opinion.

      Politicians will say anything. Polls can be manipulated. But companies won’t bother with that slight-of-hand nonsense. They want money, and therefore they want people shopping with them as much as possible. And so they will do whatever they think will get them the most business.

      50 years ago, can you imagine a business even uttering the term LGBTQ? It would have gotten them crucified. So they didn’t. Now LGBTQ rights are popular with the majority of Americans, so they make it part of their brand.

      This thing with Target shows what happens when they get it wrong. And they really, really don’t like being wrong.

    • BassTurd@lemmy.world
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      8 days ago

      I disagree that they’ve all done it under political duress. I think many of these companies have used the political environment to be shitty, and drop something they didn’t want to support.

      I think it’s just like Republicans over the past 12+ years. Once Trump came along and normalized hate speech, it’s empowered other wastes-of-oxygen to do the same. They’ve always been racists and bigots, but now it’s acceptable to do it publicly. I try to do my part by calling it out when I can. Silence is complacency, so I’m all in on name and shame in the moment.

      • nfh@lemmy.world
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        8 days ago

        It’s not that there wasn’t any political pressure. It’s that the slightest bit of pressure caused them to pull the plug swiftly.

        I think the companies who were led by people personally antagonistic to DEI already weren’t doing it. They started it when the political winds were in favor of DEI, found that it did something beneficial for them that was worth the investment (ultimately, increasing profits, probably through PR) and reaped what they could. But the slightest headwinds caused them to drop it, for lack of confidence it would be worth the continued investment. For others, it was beneficial enough this pressure didn’t change their decisions.

        None of this is likely coming from company leaders caring about DEI for some sort of principled reason, just companies who care about only one thing, reassessing the value of DEI in terms of that one thing, $ return on spend. This is a group who needs subtler treatment than the anti-DEI crowd, this is fair weather friends who don’t care. What little we can do is reward those who don’t give in to the slightest push.

        • BassTurd@lemmy.world
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          8 days ago

          Honestly, I’m so damn pessimistic anymore that I default to the preparator being intentionally malicious. I’ve been burned too many times. You’re definitely right though, I just hate that it’s a thing. It’s nauseating.

  • Bob Robertson IX @discuss.tchncs.de
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    8 days ago

    I’ve not stepped inside a Walmart in over 10 years, I had shopped almost exclusively at Target, but that stopped after they bent the knee.

    I still haven’t gone inside Walmart, but, they have curbside pickup. Do all my shopping through the app and they bring it out to my car. I don’t like that I’m supporting Walmart, but fuck, I’ve gotta get my shit from somewhere and it’s either Amazon, Walmart, Kroger or Target.

    • ramble81@lemm.ee
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      8 days ago

      I’d still say Walmart is objectively worse. Target may have dropped DEI, but Walmart has too and they have multiple known practices to push out small companies, predatory practices and tricks to force their workers to live near poverty levels by denying them insurance and decent pay.

      • WhiskyTangoFoxtrot@lemmy.world
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        8 days ago

        A dramatic downturn of profits at Target immediately after they dropped their DEI policies sends a message. A downturn in Wal-Mart’s profits as they conduct business as usual does not.

      • Bob Robertson IX @discuss.tchncs.de
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        8 days ago

        Oh, I know… but they’ve always been shit and never pretended otherwise. Boycotting Target is to send a message to hopefully get then to stop being as shitty.

        Honestly, it all really just seems pointless.

        • ramble81@lemm.ee
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          8 days ago

          I’m not suggesting to shop at Target, just don’t spend your money at Walmart instead. Try to find local or other stores that have things. For example, in South Texas there are HEB Plus stores that have pretty much everything Target and Walmart have.

    • HellsBelle@sh.itjust.works
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      8 days ago

      I’ve gotta get my shit from somewhere and it’s either Amazon, Walmart, Kroger or Target.

      Honestly the fault for this shit storm lies with the government for allowing big box stores and grocery conglomerates to buy up smaller operators and dominate the market. And the origins of that lies with the Reagan/Thatcher trickle down bullshit.

      If America could/would have seen through the lies and obfuscation in 1980 I believe everything would be radically different than it is now.

    • SeaJ@lemm.ee
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      8 days ago

      You could try smaller, local businesses if Walmart and Target have not pushed them out in your area.

        • SeaJ@lemm.ee
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          6 days ago

          Depends on what. Produce? You’ll probably find better prices at a produce stand and get better produce. For dry goods, you’ll probably spend about 10-25% more at a local grocer than at big box stores. For other stuff like furniture, clothes, or electronics, save the planet and your wallet by buying used.

    • Frozengyro@lemmy.world
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      8 days ago

      Thanks for doing what you can. Unfortunately we live in a world of compromise, too many of us on the left let perfect ideals defeat good practices.

      • TrickDacy@lemmy.world
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        8 days ago

        It’s not “not perfect” to pick Walmart over target. It’s like picking Hitler over some dude who killed two people.

        • Frozengyro@lemmy.world
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          8 days ago

          Did you read a word I wrote? Many don’t have a good choice. Often doing the best you can, is all you can do.

    • TrickDacy@lemmy.world
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      8 days ago

      Walmart thanks you for ignoring the many 10,000 times worse horrifying business practices they perfected. Good for you though, the cause du jour stands.

    • Suite404@lemmy.world
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      7 days ago

      We thankfully have 2 options here that one is local, but a bit of a drive, and the other is employee owned. It’s probably a bit more than walmart, but I would bet comparable to Kroger, which means I get to support better business for not much more if any more at all.

  • Katana314@lemmy.world
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    8 days ago

    I called to specifically inform them that I was a decently regular shopper, as someone who avoids many “mega-corps”, and that in the wake of their anti-DEI move, I would never buy anything from them ever again.

    Granted, I live in a city with many shops of various local varieties, and have other options. I’m aware the same chances aren’t available to everyone else.

    • prole@lemmy.blahaj.zone
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      8 days ago

      Did you call their corporate offices? Because if you just called your local branch, I can assure you that the person you spoke to could not give less of a shit lol

    • VitoRobles@lemmy.today
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      7 days ago

      I send emails to their support team every time I buy something at Costco to remind them. I’m probably blocked by their systems.

      But it’s about the message.

  • Take_your_zync@eviltoast.org
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    8 days ago

    I specifically bought tomboyx boxer briefs for women at target to support their lgbt inclusivity before they dropped dei. Now I won’t buy anything from them at all. I know target wasn’t perfect but I wanted there to be more options available for people that need them and target was offering that with dei. Now, fuck em. They don’t support the people that make their business possible.

    • tempest@lemmy.ca
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      8 days ago

      To be fair to target most business is just talk when it comes to these types of things.

      Consumers need to understand that corporate support for any particular initiative begins and ends with how it affects the bottom line.

      Disney, Google, even Costco cannot actually care about any of these things. The corporate incentives do not allow for it.

        • grysbok@lemmy.sdf.org
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          7 days ago

          The performance serves as a barometer for how, idk, accepted a thing is. Having LGBTQ displays made me, an LGBTQ person, feel like Corporations thought we were a market worth wooing. Taking that and DEI away is a kick in the teeth. It feels worse than never having the displays or DEI programs in the first place.

            • grysbok@lemmy.sdf.org
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              7 days ago

              No, I thought capitalists wanted to appeal to mainstream consumers. DEI and pride displays are marketing techniques. Removing them says “nope, minorities aren’t worth appealing to”.

  • LemmyLegume@lemmy.world
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    7 days ago

    We used to spend a good amount of money at Target and now we won’t go anywhere near it. It was great for gift shopping and seasonal stuff but we’ve figured out better options with retailers that don’t have gross values.

    • MiyamotoKnows@lemmy.world
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      7 days ago

      So where did you shift your buying to? Hopefully not Walmart or Amazon, who are far worse. Small businesses are not available options in most of America.

      • LemmyLegume@lemmy.world
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        4 days ago

        We’re fortunate enough to be close to a couple major cities that have some small business options. Otherwise Costco has been a great bet like the other comment mentioned. We’re also trying to avoid Amazon more but it can be hard for some specialty items. We figure that spending less on there is still a positive step.