Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company’s top-spending advertisers from last year have returned.
Finally some uplifting Elon news in this sub
just two of its clients had purchased ads on X last month. That was down from 31 brands in September last year,
This is a drop we have not seen before for any major advertising platform,
Come on Elon, you got this. 😜
Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino
Yes that’s what I thought, a bit of reality distortion and gas lighting the public will surely solve this. 😋
Remarkable how much Elons tactics for the past few years remind me of Trump.When it says advertising, it always makes me think they mean product placement in the comments.
Elon’s mean tweets and disinformation do that, and the product being placed is hate speech.
This is the best summary I could come up with:
Ebiquity, which works with 70 of the top 100 top-spending advertisers, according to media research company COMvergence, said that just two of its clients had purchased ads on X last month.
Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino who said in an on-stage interview last month that “90% of the top 100 advertisers have returned to X in the last twelve weeks alone.”
An X spokesman clarified that the 90% figure referred to X’s 100 top spenders from the prior year, and declined to publicly comment about Ebiquity’s findings.
Twitter’s largest clients have typically also been among the biggest spending global advertisers, such as Amazon, Unilever, Coca-Cola, and IBM, Bloomberg previously reported, citing data from the analytics firm Sensor Tower.
A number of advertisers have stopped or drastically reduced their spending on X over the past year, amid concerns about the content it hosts and the general reliability and effectiveness of its ad platform.
A review of data from Sensor Tower conducted by progressive watchdog group Media Matters found that while some advertisers had technically returned to purchasing ads on X, they were doing so at just a fraction of the level of their previous spend.
The original article contains 535 words, the summary contains 203 words. Saved 62%. I’m a bot and I’m open source!
:o
It’s paywalled and I’m a little confused by the apparent disparity between the title and the claim that most of the advertisers have since returned?
Which is it?
I am sure you can trust everything out of X. Just like you can trust Musk. If I remember correctly he claimed it was the Jews 😱 who were to blame for the decline in X advertisements. I guess he correctly identified the problem and fixed it. /S 😆
Just hypothetically, jokes and feelings aside for discussion sake, if we assume Elon had a plan after taking over (whether he did it by mistake or whatever) what do you think it could be?
To use the platform to support rightwing candidates in fachist/ hostile takeovers of democratic governments.
