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The Current is owned and operated by TradeDesk, the largest ad platform outside of Google. UID2 is their own initiative. So to say this article is biased is… mild.
Well that certainly explains why they want people to believe tracking users is an absolute necessity for advertisers.
Thanks for the context. You can really tell by reading it too, they’re clearly trying to make it sound like companies can’t exist without tracking users, absolutely batshit insane.