Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
What are they looking for the carriers to do? RCS uses data, the carriers support data.
RCS wasn’t originally supposed to run on data, it only does now because carriers didn’t want to support it natively.