Why do companies advertise on YouTube when their ads are only used to annoy people into paid accounts? I never see anything, I am interested in.

  • Khrux@ttrpg.network
    link
    fedilink
    English
    arrow-up
    7
    ·
    1 year ago

    The thing is, it’s quite easy for a marketing department to measure their success. They release an annoying unskippable YouTube and and change nothing else in their marketing and their profits go up by 1% or whatever. As much as I basically do no shopping where the day to day advertising I see can influence it, that’s a pretty abnormal lifestyle pattern. Plus I’m still susceptible to choosing specific items inside a shop, and I definitely susceptible when I’m looking for specific products and come across secret ads disguised as advice.

    • Krudler@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      ·
      edit-2
      1 year ago

      The beer Carling Black Label was specifically NOT advertised because It was determined that’s what drew the customers to the product

      Edit: I should clarify that over the years it has been variously advertised and not advertised. I was referring to a specific period in Canada. But then like all things, different brand managers take over, strategies change, and they went back to advertising it. They lost a lot of the customers that appreciated the fact that it wasn’t advertised, but they gained manyfold more.