I quite like the way that reads. It sounds like some people within the BBC are quite forward thinking.

For some equivalent posts we’ve seen significantly larger engagement numbers for Mastodon compared to X/Twitter, particularly given the relative sizes of different platforms.

we have had to do very little moderation of replies associated with our content.

So you get significantly larger engagement numbers and spend less time moderating. What’s left to ponder, amigo?

Outsourcing administration instead of doing it in house would be much cheaper for news orgs in the long run I’d think. Volunteer admins is one thing. Staff admins is another.

So I looked them up with my Mastodon account to try to follow but quickly discovered that not all searches for ‘BBC’ lead to accounts related to the BBC…l.

Has it been 6 months already?

Well written and glad to see professional outlets sharing their experience with Activity Pub.