I don’t understand the Google selling data argument. I thought Google was an ad broker. Someone goes to Google and says I want to play ads on YouTube for my awesome baking book, play it for people who are into baking.
YouTube has the watch history of people and is able to tell who watches a lot of baking content.
That’s not selling data to someone in my books as the advertiser does not receive any personal details about the people where the ad is played. He is just buying impressions. Or am I missing something?
That fits the textbook definition of targeted ads, which is the use of personally identifying data to select who to deliver specific ads to. Google is selling not data directly, but rather the promise to advertisers that they can deliver that baking ad to the right audience (bakers who watch youtube). It’s a disguised form of indirectly selling your identity.
I don’t understand the Google selling data argument. I thought Google was an ad broker. Someone goes to Google and says I want to play ads on YouTube for my awesome baking book, play it for people who are into baking. YouTube has the watch history of people and is able to tell who watches a lot of baking content. That’s not selling data to someone in my books as the advertiser does not receive any personal details about the people where the ad is played. He is just buying impressions. Or am I missing something?
That fits the textbook definition of targeted ads, which is the use of personally identifying data to select who to deliver specific ads to. Google is selling not data directly, but rather the promise to advertisers that they can deliver that baking ad to the right audience (bakers who watch youtube). It’s a disguised form of indirectly selling your identity.