• 16 Posts
  • 172 Comments
Joined 1 year ago
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Cake day: July 4th, 2023

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  • I think the so-called KPIs (Key Performance Indicators) are a major problem of our time, because they are often defined incorrectly or misunderstood. All too often, decision-makers seem to think that the pure number of followers, for example, or engagement metrics such as likes would indicate that an account or post is successful. However, this is often not the case when other important metrics are taken into account. In e-commerce, for example, a large number of followers or high engagement figures in themselves mean nothing at all: it is not uncommon for e-commerce companies to invest a lot of money in social media management and for the KPIs of their accounts to rise accordingly - but still not sell anything via this channel (that means that the investment is not worth it, of course, because the costs are disproportionate to the sales generated; the ROI is often not good at all). I think a similar situation can be assumed for many science accounts on Mastodon, for example. Although the number of followers maybe not very high here because there are less active useres, the quality of comments can still be a lot higher. But unfortunately this cannot be quantified, or at least not easily. I therefore think that everyone should first think about what they want to achieve with their social media accounts. It then makes sense to define suitable KPIs instead of being impressed by what can be considered an indicator of success elsewhere and in a completely different context.



  • Exactly. What’s more, demographic change alone has led to an urgent need for workers from abroad in Germany. This applies to low-skilled as well as highly skilled workers - for example in crafts, catering, healthcare, nursing, IT or engineering, just to name a few sectors. What the right-wing parties and their supporters are propagating is not only inhumane and amoral, it is also economically disastrous. It is these unscrupulous opportunists who are ruining the country with their racist hate; not the migrants - quite the opposite.

















  • That’s right, it’s certainly not a good idea to leave the head of department out of the loop - this position should definitely be informed about every relevant process. I just think that it’s in everyone’s interest if senior management can be seen by the “common people” from time to time. It shows appreciation for the work and opinions of all employees and is also a good opportunity to make sure that no important aspects or overly technical details may have been lost on the way from the head of department to the executive floor. Just as you say.