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The most fun parts of religion are the camaraderie and intricate, abstracted rituals that used to serve one purpose but now serve a different, often symbolic one.
So lots of that. Spaced out throughout the year as to give followers a way of marking the passing of time and a reason to call out of work at regular intervals.
Oh, let’s toss in a lil religious specific language to aid as a group identifier and how about some arbitrary rules/guidelines that aren’t strictly enforced and vary by region but give those rules loving peoples something to grab onto.
The details don’t really matter all that much, as long as it can serve as a way to find community and camaraderie in new places, reinforce solidarity with your fellow humans, and give some rituals for timekeeping and distraction from modern life.
For some people, it’s important to have rules!! I think they give structure and consistency to people, so even if they’re arbitrary, it fulfils that need and as long as isn’t disruptive to society, I don’t see the harm. Plus, knowing someone also follows the same rules you do gives you instant rapport with them, so it aids in building a sense of community. Polite people outside of the new religion will also be curious and interested in hearing about these rules and whatever reasoning could uphold them, and the followers likely will enjoy explaining them, so this helps them build friendships outside of the religious group as well.