I don’t buy this at all. The door-in-the-face strategy doesn’t really work if it leaves the customer feeling like they’d rather get rid of the door and start over with a new door technology.
You can squeeze your customers in a way that doesn’t make you look insane and Unity chose to not do that.
The process of loving an institution or a country or an idea is fundamentally different from the process of loving a person.
To love a person is to accept them on every level of their being.
To love an institution is to be its harshest critic, in the hopes that we can better direct the strokes from our hammer and our chisel to reveal the sculpture within. Nobody has ever created anything beautiful by loudly claiming their block of marble is better than the rest.